As a seasoned Creative Marketing professional with over 12 years of experience, I have successfully collaborated with various brands. My work encompasses all four phases of the project management approach: initiation, planning, execution, and closing. I excel in building and maintaining strong rapport with stakeholders, contributing to the overall vision. Currently, I am actively seeking challenging, diverse, and fast-paced opportunities in a healthy work environment.
Areas of Expertise
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Project Management
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Experiential Events
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Brand Development
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Budgeting
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Marketing & Sales
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Strategic Planning
Work Experience
Bacardi Single Malt Consultant
Team Enterprises
2024 - Present
Create experiential programming to enhance partner experiences.
B2B Partnership Management
Facilitate brand adoption, advocacy, education and training externally.
Provide partnership assessments, program analysis, and advise on strategic improvements.
Bacardi Single Malt Ambassador
Team Enterprises // DC, MD & SC
2021 - 2024
Create experiential programming to diversify consumer and build brand growth.
Enhance multicultural brand partnerships
Facilitate brand advocacy, education and training internally + externally.
Provide market assessments, competitive analysis, and research consumer trends.
Brand alignment with luxury consumer goods.
District Manager
Nolet Spirits Co. // Ketel One // DC & MD
2019 - 2021
Collaborated with distributor in leveraging partnerships to increase volume.
Lead creative initiatives across 50+ accounts increasing brand awareness.
Setup successful programming to exceed sales forecast.
Executed brand education seminars.
Scotch Consultant
The HIVE Inc. // DC & MD
2017 - 2018
Provided market assessments, competitive analysis, and research on consumer trends.
Designed market strategy in conjunction with Brown-Forman Brand Team and distributor.
Built brand awareness and increased brand distribution 200%
Consultant // Cognac Brand Ambassador
Pernod Ricard // Legacy Marketing
DC, MD, ATL, LA, & NY
2015 - 2018
Coordinated with cross functional teams on two national multi-city activation tours.
Strategized/Executed content for a national digital and social media campaign.
Developed US Drink Strategy for Martell Blue Swift, new product innovations + POS with the Product Innovation & Strategy Team in France.
Created experiential events to increase brand awareness and consumer engagement.
Facilitated Celebrity - Influencer Engagement.
“During our time together, I was impressed by Jonathan's leadership, professionalism, creativity, strong work ethic and execution. It is with great enthusiasm that I recommend Jonathan for a leadership role in your organization.”
— Sonya Wesley
NAM Brand Director, Bacardi USA
“Jonathan is a truly exceptional individual, combining charisma, dedication, and a remarkable work ethic. His unwavering focus on delivering excellence in all endeavors sets him apart in a professional capacity. Throughout our collaboration, I witnessed his deep love and enthusiasm for our brand, coupled with an impressive knowledge base that extended beyond the basics of marketing.”
— Omari Murphy
Regional Manager - Single Malts/Irish Whiskey, Bacardi USA
“Jon possesses a profound knowledge and understanding of the liquor industry that sets him apart. His expertise, combined with his strategic acumen, makes him well-suited for roles requiring insightful planning and execution.”
— Jesse Scherzer
Region Director, Bacardi USA
“Jon's prowess in building and nurturing relationships within the hospitality industry has been invaluable, expanding our reach and forging partnerships that align with our core values. He brings a unique blend of strategic insight, operational expertise, and a spirit of collaboration to everything he does. Jon's influence on our team has been transformative, and I am confident in his ability to bring the same level of innovation, dedication, and leadership to your team.”
Advocacy Lead Bacardi Single Malts